Despite years working in user experience and digital marketing for decades, Dave Patterson admits its still easy to slip into making assumptions based on what he likes, rather than seeking evidence about what the customer likes. He presents 5 ways of minimising this problem

We could write at length about what makes a good data strategy, in this article Daryl discusses the top 5 points a data strategy should include.

We could write at length about what makes a good data strategy, in this article Daryl discusses the top 5 points a data strategy should include.

Data is omnipresent. It drives everything that we do. Over the past decade, companies have been moving towards being data driven with some impressive results, but how did they start? Daryl discusses how to keep data in focus at to ensure it is always developing in your business.

Working on projects which have been re-launched after a failure requires a specific skillset. In this article Daryl discusses how it is so important to work with the business to deliver the project successfully where your predecessor failed.

Businesses have changed vastly over the last twenty years and processes have not always been adapted at the same time. Many businesses double enter data, also known as ‘swivel-chair processing’. In this article Daryl explores how moving away from this practice is simpler than you may expect.

Many may consider product roadmaps to be anti Agile and Lean, so having no place in projects. Daryl uses this article to discuss why the direction and clarity they bring to a project mean they are still essential.